Our Mission

To demystify clinical trials and simplify participation, empowering patients with the information to make informed healthcare decisions while enabling researchers and industry partners to conduct more efficient and inclusive trials.

Passion - Our CEO's story

Why I need to do this

pRxEngage didn’t come from some business plan or market research. It came from a place of deep sadness.

When I was 11 years old, I lost my best friend Sylvester to Sickle Cell Disease. It was brutal. Back then, there wasn’t much anyone could do, and watching him go through that… it just broke me.

Sylvester was always laughing, always the life of the party. He should have had his whole life ahead of him. Seeing his family at the funeral, the pain in their eyes… I knew this was not right, but I did not yet know that I would make it my life’s work to limit that feeling where I could. I didn’t want anyone else to feel that kind of loss, that sense of helplessness.

I come from a family of doctors. My grandpa was one of the best GPs you’d ever meet. He dedicated his life to helping people, and that always inspired me. Even though I didn’t become a doctor myself, I knew I wanted to make a difference in healthcare.

So I went into research, and I’ve spent my career working to develop new treatments. I believe that new medicines can give people hope, a chance at a life they might not have otherwise had. That’s what drives me.​

Our Team

Keith Berelowitz
Keith Berelowitz Founder & CEO
Keith Berelowitz is the Founder of pRxEngage, a company redefining patient engagement and retention in clinical trials using living experience, proven methods, and AI.
Read More

With over two decades of experience in pharmaceutical and biotechnology clinical research, patient engagement, and health technology, Keith focuses on operational excellence and patient-centric research.  

Before founding pRxEngage, Keith launched patientRx Ltd., a consultancy optimizing clinical trials through technology-enhanced patient engagement. He previously served as Operations and Commercial Director at Richmond Pharmacology, where he led teams to achieve significant revenue growth and global recognition for the site.  

Additionally, Keith currently chairs the Fulham Research Ethics Committee (Health Research Authority) and has held advisory and committee roles including EUCROF Early Phase Working Group Chair and CCRA Executive Committee member. Keith leverages his extensive experience to commercialise technology-driven solutions that make clinical research more inclusive, efficient, and collaborative.

David Guthrie​
David Guthrie​ Board of Directors
David’s most recent venture was at REPAY, and prior to that served as the Chief Information Officer and Chief Information Security Officer of Sharecare with oversight of security, IT systems, and M&A assessments for the company.
Read More

Prior to joining Sharecare, he held leadership roles with various private and public companies. These included Chief Technology Officer of MedCast/WebMD with a focus on Webmd.com consumer content and delivery technologies, Chief Technology Officer of PGi, where he led all global technology operations, research and development, product innovations and the integration of numerous acquired technologies.

Additionally, he has served on numerous executive boards and held advisory positions for healthcare IT, communication services companies and electronic payment processors.

David received his Bachelor of Science in Management and Information Systems from the University of Tennessee.

David brings a balance of technical expertise and board-level communication skills.

“I am excited to improve healthcare by leveraging pRxEngage to streamline the management of patient trials using the latest cloud and AI technologies, making life-enhancing and life-saving treatments more accessible to patients.”

Daniel Graff-Radford
Daniel Graff-Radford Board of Directors
Daniel has been a senior executive in 5 enterprises and helped lead 3 successful exits. Prior to Voxco, was the CEO of Allbound, a VC backed software company that successfully exited to a PE firm.
Read More

Currently serving as the CEO of Voxco, a PE backed global leader in survey tools for researchers. 

Prior to being a CEO, Daniel led product and sales organizations at public and private companies. 

Daniel Graff-Radford started his entrepreneurial career while attending Emory University, where he and a partner ran an online travel booking company called African Adventures.

Ethan Graff-Radford
Ethan Graff-Radford Co-Founder & Head of Product
Prior to pRxEngage, Ethan was the Director of IT and Head of Product at Network Progression, a patient tracking platform for law firms, which saw explosive growth from 15 to over 100 people.
Read More

Ethan implemented SDLC / Agile development methodologies across a full-stack dev team, he also oversaw the process of certifying HIPAA compliance.

Prior to Network Progression, Ethan was on the production team at Mountaintop Studios, an Andreessen Horowitz backed game development studio. Besides the product management work, Ethan took their first game through the ESRB ratings process.  

Before working in technology companies, he was a System Administrator at Capstone Academy seeing them move to a virtual environment during Covid. 

Charlie Myrick
Charlie Myrick Co-Founder & Chief Technology Officer
As CTO of pRxEngage, Charlie Myrick spearheads the technology strategy and product development for our innovative clinical trial matching platform.
Read More

 

Charlie brings a wealth of experience in building and scaling technology solutions, previously serving as the Founding CTO of In The Network. There, he architected a legal-medical case management platform, scaling the company from a three-person startup to over 500 employees and leading a global engineering team to develop NetProApp, a custom CRM utilized daily across the organization.

His career is marked by a consistent focus on building scalable systems and solving complex operational challenges.

Additionally, he has served on numerous executive boards and held advisory positions for healthcare IT, communication services companies and electronic payment processors.

David received his Bachelor of Science in Management and Information Systems from the University of Tennessee.

David brings a balance of technical expertise and board-level communication skills.

Michael Needleman
Michael Needleman Senior Strategic Advisor
As Senior Strategic Advisor, Michael Needleman leverages 29 years of executive experience from Accenture to guide pRxEngage.
Read More

His impressive background includes pivotal senior roles in venture capital, corporate development, and commercial management, equipping him with a multifaceted perspective on business growth and innovation.

Michael is a proven expert in driving large digital transformation initiatives, with a track record of success for clients across European and US markets. His strategic counsel is further reinforced by his standing as a Fellow of the Institute of Chartered Accountants.

Elad Duschak
Elad Duschak Senior Strategic Advisor
Elad is a seasoned healthcare executive with over 25 years of international experience leading business development and growth strategies within the healthcare industry across publicly traded corporations, start-ups, and scale ups backed by VCs, PEs, and family owned offices.
Read More

 

He has deep knowledge within healthcare services, pharma, medical devices, and digital health sectors. Elad’s current roles include as a board member for MEDX Xelerator LP, VLX Ventures, Imel Biotherapeutics Inc and senior advisor for a UK-based major investor in health-tech, to an NHS primary care provider on research strategy, and to a global pharmaceutical company on international expansion.

I’m very excited and committed to make innovative, life changing treatments more accessible for patients, and now is the time with the wealth of innovation in medicine, and enabling technologies.”

Michael is a proven expert in driving large digital transformation initiatives, with a track record of success for clients across European and US markets. His strategic counsel is further reinforced by his standing as a Fellow of the Institute of Chartered Accountants.

GET IN TOUCH

Everyone deserves a voice in shaping the future of healthcare.

pRxEngage is expanding access and improving clinical trials through patient empowerment.